Pink Revolution TVC 2010 - Unhook your bra

Unhook your bra and check regularly. Every woman is at risk of breast cancer. Remind your friends and family. Early detection saves lives.

Women who discussed their fears/symptoms with others had shorter delays in accessing formal assessment than those who didn't, suggesting the importance of educating women on checking themselves in the shower and talking to friends and family about health matters.

COCA-COLA - TVC - Indonesia - Bike - directed by Tobias Meinecke

The best of a series of TV Commercials I directed in Indonesia for Coca-Cola during the height of the economic crisis. The idea was to bring the brand towards the struggles of the people and to emphasize

Agency was JWT Jakarta with Geoffrey Fry being the Creative. Producer was Isaac Wee (now director) for PRS. Cameraman was Oliver Maier. Art Director was Debbie DeVilla.